We listen to our clients’ goals, then we craft media objectives that will aid in achieving the results your business needs. These objectives will serve as the foundation of the media plan, providing focus and context throughout the campaign.
We turn research into insights.
With research tools at our fingertips, we can pull the data necessary to build a strategic plan. But we go a step further and provide our client with in-depth insights to help them better understand trends, target audience tendencies, consumer habits, and market landscapes.
We create efficient and effective media plans.
With research and objectives in place, we’re able to develop media strategies that compliment your brand and closely correspond with your marketing strategy. Each of our clients receives a truly customized plan. We want every dollar to work hard for our clients.
We execute with ease.
Once our clients sign-off on a proposed plan, we get to work on negotiations. The bottom line is something we understand, which is why we have built personal relationships with vendors on a national and global scale. Our clients benefit from low rates while also gaining monumental value with premium positioning and bonus exposure.
We measure – and monitor – success.
We keep a watchful eye on our clients’ campaigns, not only from a digital standpoint with our optimizations and reporting, but by holding all vendors accountable. By requesting tearsheets, proofs-of-posting and run times, we can ensure all elements ran as ordered. Additionally, we keep our clients in the loop on tracking and adjustments and vice-versa. Transparency is key in all our partnerships.
We keep billing simple.
Paying out vendors can be tedious and overwhelming. We simplify the process by sending you one invoice each month with all elements outlined so you understand where your money is going. We then manage and pay vendor invoices, so you don’t have to worry about any loose ends.